For retailers of all types and sizes, gaining insight into consumer preferences, needs and decision making processes is critical. Consumers can be fickle – being fiercely brand loyal when it comes to certain purchases, extremely value conscience when purchasing a new product and yet impulsive when it comes to another purchase.
Today’s companies need the following information:
• Understanding what drives customers buy from you. Is it pricing, quality, or accessibility?
• Target marketing efforts – make the most of your time by marketing the correct product to the correct customer.
• Identify new selling opportunities – cross promotion on products.
• Proper inventory for your customer base – reduce excess cash flow needs and improve your reputation by being on time with your orders.
These are all items that need to be addressed when you are running a business. Customer intelligence is one of the most import aspects of your business and a cornerstone to your competitive advantage.
Rapid-fire BI is a new approach to providing true business intelligence delivering dramatically better business results. While traditional BI platforms perfected scheduled, parameterized reports, they do not do what they now espouse: provide self-service business intelligence.
Below are some of the attributes of Rapid Fire Business Intelligence
Analytics and reporting are decentralized and produced by the people using the results. IT provides the infrastructure, but business people create their reports and dashboards.
Easy Visual Interfaces
The user interfaces leverage the human brain and natural curiosity; results are visual and interactive. People get answers faster – they’re smarter and more effective. If people don’t find the software easy to use, they won’t use the software. End of story.
Companies need BI based on today’s needs without cramping growth. Whether today’s need is one business analyst with one data source or 10,000 field representatives accessing hundreds of sources, software needs to be configurable and priced to support that.
BI needs to run fast. Your BI solution must have multiple means of getting that performance. Different departments and organizations have different needs.
IT can support the new BI application with existing staff and infrastructure. No professional services (or fees) required.