How to visualize your business use cases using data visualization?

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Tracy Nicholas - March 17, 2017

Visualization

Data Visualization

Data Visualization gives us visual access to large amounts of data that can be easily understood. Many business leaders believe that narrating about their product/services will bring business but market analysts says that narration along with data visualization creates an impactful response from the user with numbers to back up. With creating business cases using data visualization, you can view the larger picture and also look at the minute factors that affect business processes.
The primary objective of a business case is to describe how the business processes are used by its partners and users. However, the complexity of the data makes it difficult for decision makers to use the data effectively. That’s where data visualization comes in. It summarizes and presents large data in an easy to understand and simple graphical or pictorial format to give decision makers insightful information. Here are the three steps for anyone, who wants to use data visualization to visualize business use case.
Step 1 -What Question Do You Want to Be Answered?
When creating data visualization, you need to define how it will help the reader. Having a clear question helps in avoiding the common problem- comparing apples to oranges. Plotting all variables in one chart is not always a good idea as the reader might be distracted to compare variables that are not important. Busier or complex graphs are hard to read especially when you have multiple y-axes. It is difficult to understand which variable corresponds to which axis. A bad visualization confuses instead of clarifying.
Step 2- Know Your Data
The next step in visualizing is business case in building a basic business process diagram. It can be a flow chart, bar chart, surface plot, line chart, map, networks or any type of visualization depending on what data is available. In the course of identifying messages, the chart should be able to convey the picture we want to see. Some things that need to be clear include:

  • Different variables that you want to plot
  • What do X-axis and y-axis refer to?
  • The size of data points
  • Color in the chart
  • Identify the correlation between variables

You can define or fine tune the chart type as per your needs.
Step 3- Transiting to Business Process diagram
In the final stage of business process diagram, the objective is to make use of data more informative, compelling and engaging. The business process diagram in business use cases shows everything in somewhat complementary manner. Once you are done with storytelling, you need to determine the most important parts of data and optimize it. The user stories are then matched with data. The system functions are modeled with use cases. BPD helps in identifying the use cases for underdeveloped. While using the data visualization tool, we need to ensure the system fits into the real world usage and the part of process flow involves studying of the use case.

Data visualization enables the businesses to showcase their present data and business process in a combined manner. The data visualization helps the decision makers get immediate access to large amount of information that can be helpful about operational or business success. Data visualization also allows decision makers to figure out links between multi-dimensional sets of data, which results in a new way to decode data using fever charts, heat maps, and other graphical illustrations. The decision makers can effectively use data visualization to understand changes in customer’s behaviors and analyze market conditions much more quickly.

Do you have a query in your mind, how data visualization helps to increase your business efficiency? Speak to us today @720-360-0686 and to know more how it can benefit you request a quote/demo.

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