Intellectyx partnered up with The Children’s Foundation to design a secure and intuitive marketing website. The platform enhances the foundation’s digital presence and encourages community interaction.
Marketing Website Development for Children's Foundation
Client Location
United States
Industry
Private
Solutions
Digital Transformation
Technologies
WordPress, PHP, Microsoft SQL Server
Client Overview
The Children’s Foundation works to improve the health and well-being of children and their families. Through funding and advocacy, the foundation enables researchers and community organizations to develop innovative approaches to advance children's health. They sought to create a marketing website that provides a user-friendly experience while supporting their role as a community foundation that raises funds, fosters partnerships, and advocates for children's health and wellness.
Challenges
The Children’s Foundation needed a marketing website that was easy to use, informative, and able to showcase their initiatives effectively. The main challenges included:
User-Friendly Design
Developing a website with features that are easy for users to navigate and engage with, enabling visitors to learn about the foundation's initiatives and contribute to its cause.
Community Engagement
Supporting the foundation's mission to build new partnerships, raise funds collectively, continue granting funds, and advocate for children's health and wellness.
Multi-Device Compatibility
Creating a platform that could be accessed seamlessly across desktop and mobile devices.
Solution
Intellectyx collaborated with The Children’s Foundation to develop a secure and user-friendly marketing websitedesigned to enhance the foundation's online presence and engage with the community effectively.
Key Features of the Solution:
- 24/7 Real-Time Data Access: Developed a secure website with real-time data access, featuring secured permissions to ensure authorized viewing and data privacy.
- Smart Workforce Visualization Dashboard: Provided pre-built metrics to help researchers and community organizations develop innovative approaches for advancing children's health.
- User-Friendly Content and Pages: Designed the platform to include easy-to-use pages with relevant content that supports and improves organizational needs.
- Mobile Responsive Design: Developed a mobile-responsive platform, ensuring the entire desktop site structure and content were accessible across devices.
- Content Management System (CMS): Created a unified content management backend, allowing easy updates to frequently changing content, such as news and alerts, while preserving older content.
- Translation Widget: Included an inbuilt translation widget to cater to diverse audiences and improve accessibility for non-English speakers.
Results
- Enhanced Online Presence: The new website increased the foundation’s online presence, reaching a broader audience and providing better support for fundraising and advocacy initiatives.
- Growth in User Base: The user-friendly design and relevant content attracted more visitors, resulting in a substantial growth in the foundation's user base and potential for new funding sources.
- Improved Community Engagement: The platform successfully fostered engagement, allowing for stronger community partnerships and providing a streamlined path for contributing to children’s health and wellness.
