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big data analytics in government sector
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Raj Joseph - June 26, 2019

Big Data Analytics in Government: How the Public Sector Leverages Data Insights

Data is the new gold. Technological advancements and the ever-increasing amount of data are transforming the way business across industries, and in governments as well.

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Data visualization helps in sales
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Raj Joseph - June 24, 2019

7 Ways Data Visualization Can Improve Sales and Marketing Alignment

Organizations routinely manage and gather a lot of data. Routinely, the sales and marketing teams of these organizations are tasked with making meanings out of the accumulated data. These teams utilize a variety of tools in transforming the accumulated data into forms that summarize them as well as make them more relatable and understandable. Data…

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data visualization guide

Lily Caroline - May 1, 2019

Data Visualization – A Look into the Biases, Questions & Types

“By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map.” – David McCandlessAs times go by we have become proficient at collecting data, but have we become better at explaining what it all means. That’s still a question that we are yet to find…

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Raj Joseph - April 2, 2019

The Ultimate Beginner’s Guide to Understanding Data Visualization Techniques

What is Data Visualization? For the success of your business, it is important that whatever data you have collected from internal as well as external sources should convey proper insight of your services, patterns or correlations to your boss, team members and to your clientele in the easiest way possible. Your data should be able…

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Big Data
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Raj Joseph - April 27, 2017

Capitalize on Big Data with Advanced Analytics in Retail Sector

What is big data with advanced analytics? There are pertinent reasons why big data and analytics have become inherently important for corporate success. When used optimally, together they can transform the way many organizations do business, and deliver performance improvements, which are hard to visualize in their absence. No wonder, organizations have been focusing on…

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visualization to human
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Raj Joseph - March 20, 2017

Visualization to humans with lesser attention span than goldfish?

It is told that today the attention span of human is dwindling so bad that its even lesser than a gold fish. In numbers, gold fish attention span is 9 seconds while we humans end up around 8 seconds. I understand and can relate to this where we constantly interrupted by volumes of data coming…

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customer 360 analytics
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Shanmuga Pragash (SP) - March 17, 2017

Find your customer insights using customer 360° analytics

Businesses are seeking for the ways to increase their sales and to advertise their product with affordable cost. Todays technology has enabled us to collect huge piles of business-centric data with prospect demographics, user preference data, and transactional data. More of such data means deeper customer insights which help businesses to collect, analyze, and develop…

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Data Visualization
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Shanmuga Pragash (SP) - March 17, 2017

How to visualize your business use cases using data visualization?

Data Visualization gives us visual access to large amounts of data that can be easily understood. Many business leaders believe that narrating about their product/services will bring business but market analysts says that narration along with data visualization creates an impactful response from the user with numbers to back up. With creating business cases using…

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IOT Visualization
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Raj Joseph - March 8, 2017

Visualization in a world of IOT

We all know the increased usage of connected devices in the last decade and the continued growth with a potential for the market to reach up to USD 724.2 Billion by 2023. Per Gartner, the number of connected IoT (Internet of Things) devices is expected to reach over 20.8 billion by 2020. With more and…

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