Intellectyx collaborated with HunterLab stakeholders to deliver a flexible, high-performance CMS tailored to their needs using Python Django and Wagtail.
Custom CMS Development for HunterLab Using Django and Wagtail
Client Location
United States
Industry
Private
Solutions
Digital
Technologies
Python, React, Elastic, Logstash, Kibana, Amazon RDS
Client Overview
HunterLab is the world leader in practical solutions for color measurement challenges, specializing in technologies that measure color in a wide range of materials, from liquids to solids. HunterLab offers products such as Benchtop Spectrophotometers, Portable Spectrophotometers, In-Process/In-Line Systems, and Quality Control (QC) Software and services including Validation and Compliance. HunterLab sought an experienced website development firm to build a website that would effectively promote their products and enhance their digital presence.
Challenges
HunterLab needed a modern, enterprise-grade website to promote their diverse range of products and services globally. The key challenges included:
Complex Product Portfolio
HunterLab offers a diverse range of color measurement products and services, requiring a website that could effectively showcase all offerings in an organized manner.
Custom Content Management
The website required a custom CMS to manage content efficiently across multiple countries and provide an optimal user experience.
Personalized User Journeys
The goal was to create a personalized experience for various types of users, including researchers, quality control professionals, and industrial clients.
Solution
Intellectyx collaborated with stakeholders from different levels of HunterLab's organization to gather specific requirements. Based on their needs, we developed a customized CMS website using Python Django and Wagtail, providing the necessary flexibility and performance to support their ecosystem.
Key Features of the Solution:
- Customized CMS: Built a website with a custom CMS using Python Django and Wagtail, which allowed HunterLab to manage content across multiple countries easily and provide an optimal user experience.
- Information Architecture: Designed an information architecture to accommodate the diverse product portfolio, making it easy for users to explore and find relevant products and services.
- Personalized User Journey: Researched the needs of different user types and sketched user journeys to facilitate a personalized experience for each user, improving engagement and satisfaction.
- Global Reach: Developed the website to cater to a global audience, allowing for easy extension to include new products and services as needed.
- On-Time Delivery: Designed, developed, and delivered the website within the proposed timeline and budget.
Results
- Brand Consistency: The website was developed following HunterLab's style and brand guidelines, ensuring a consistent brand identity across all pages.
- Seamless Navigation: The website offered best-in-class navigation, providing a seamless customer experience across different product categories and services.
- Effective Search Functionality: The site search was highly effective, pulling relevant content from different types, including PDFs, blogs, and articles.
- Scalable Design: The product portfolio was segmented effectively, allowing for the easy addition of new products and services as HunterLab expanded.
